Sunday, March 4, 2012

Belfast Fashion Week Press Release






Belfast Fashion Week is just around the corner and I for one am very excited about it! 
I have been lucky enough to be invited to a very special fashion show "High Street Haven" on Friday the 16th of March. Boohoo.com are headlining the show and I am honoured to be invited to preview the collection beforehand. Here for you is the Press release courtesy of Michael McCrory - Senior PR and events Manager and an insight to what will be on display during this event. Enjoy x

CATWALK COUP FOR FASHIONWEEK

It’s a fashion fusion that Northern Irish ladies have been waiting for and it’s all thanks to premiere style event, Belfast FASHIONWEEK.

Leading fashion e-tailer Boohoo.com has just been confirmed as headlining the high street show on Friday 16 March. And as well as showing the collection on the catwalk, attendees will be able to buy a limited capsule collection on the night – a move which is guaranteed to wow audiences as the clothes are brought offline and into the FASHIONWEEK arena.

Cathy Martin, Belfast FASHIONWEEK Director said:  “Bringing boohoo.com to FASHIONWEEK is a unique opportunity that we’re very excited about – it’s a catwalk coup!

“The brand is popular right across the island of Ireland, so it’s a great way  to bring the fashion to life on our catwalks. We expect a lot of fashion conscious ladies to be in the audience spotting key pieces to wear for upcoming holidays, parties and day-to-day living.”

Katie Curran PR Manager at boohoo.com said:  “One of the things fans of boohoo.com love is our ability to stay on trend at affordable prices. We know women like to look good, but, times being what they are, the fashion budget has taken a hammering, however that doesn’t mean shoppers still can’t look stylish.

“That’s the beauty of boohoo.com’s offering – you can afford to shop every month, be the envy of your friends with up-to-date looks, and because we’re online, you don’t have to worry about what the weather’s doing, the expense and inconvenience of getting to and from the shops or suffer the stress of a sometimes hectic high street!”

Audience members at this season’s High Street night will also get the chance to shop online at the show as the boohoo.com Hub makes its FASHIONWEEK debut.

Katie continued:  “Being an online business we thought it only right that our fans had the opportunity to order what they see on the catwalk directly from the show so we are bringing the FASHIONWEEK Hub to Belfast making the show a truly interactive experience for audience members.”

The full show schedule is available online at www.belfastfashionweek.com  along with details of this season’s trends plus links to all participant retailers and sponsors. 

Catwalk tickets, which cost £15.00 (or £20 for a limited number of exclusive front row seats) are available from the Belfast Welcome Centre on 02890246609 or via the website. Ticket price includes a fabulous goodie bag and a refreshing West Coast Cooler.


CHAIN PRINT TOP - £15


FLORAL STRIPE SHIFT - £20


LACE TOP DRESS - £20


STRIPE SHELL TOP - £15

ANDI BAG - £18




TAMARA SHOE - £30



BILLIE SHOE IN MUSTARD - £30

ALL ITEMS PICTURED ARE AVAILABLE ONLINE FROM BOOHOO.COM

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